Corporate Graphic Identity
Structure and meaning of the sign:
The sign consists of the initials of the name SouthPool.
It symbolises modular organisational structure of the company, composed of different regional units connected into a relationship chain, where every link is important for successful and professional implementation of services.
The vertical alignment with the name of the company placed in the bottom corresponds to the word south.
The sign and the logo are associated with south, pointing downwards, while the cold combination of blue and grey colour reflects southern prudence, which is in the operating environment of the company connected with Slovenia, the base of the company, as the southern-most point.